New plusOne Report Reveals America’s "Pleasure Gap": National Sexual Satisfaction Averages a Failing 4.77/10, but the South Defies Stereotypes

NNewton, MA, United States, 1st Apr 2026 - plusOne, a leading sexual wellness brand, today released The Pleasure Gap by Geography 2026, a comprehensive report mapping how geographic location, culture, and access to education shape the intimate lives of Americans. The data reveals a striking national baseline: the average American rates their sexual satisfaction at just 4.77 out of 10.

However, this national average masks enormous regional disparities, creating a widespread "pleasure gap" across the United States. The report, which combines a 2,000-person nationally representative survey with external geographic studies, uncovers surprising paradoxes about frequency, curiosity, and regional stereotypes.

Key Findings from the 2026 Report:

• The Bible Belt Defies Stereotypes: The South leads the nation in sexual satisfaction, claiming five of the top seven most satisfied states. Oklahoma ranks #1 overall with a score of 6.79/10, followed closely by Kentucky and Texas. The region also boasts some of the highest per-capita sex toy sales in the nation.
• Frequency Does Not Equal Fulfillment: Residents of the Northeast have the most frequent sex (averaging 2.5 times per week), yet the region reports wildly variable satisfaction levels, home to some of the highest and lowest-scoring states. Meanwhile, Alaskans report having sex three times per week—the highest frequency in the nation—but rank dead last in satisfaction with a score of 2.52/10.
• The Curiosity Paradox: States searching the most for sexual wellness information are not the most satisfied. Utah leads the country in online sex-related searches (2,641 searches per 100K residents) but ranks 36th in actual satisfaction with a score of 4.08/10.
• The Urban/Rural Access Divide: Over 70% of urban adults prefer shopping online for intimate products due to privacy. However, for millions of rural Americans with limited access to healthcare and comprehensive sex education, online search acts as their primary source of intimate wellness education.
• Tools and Education Close the Gap: The report found that comprehensive sex education is a powerful predictor of adult sexual wellness. Furthermore, women who use vibrators rate their sexual wellness 26% higher than those who do not.

With only 16% of Americans using their doctor as an intimate wellness resource, the reliance on self-education and accessible tools has never been higher.

The Pleasure Gap by Geography 2026 demonstrates that while zip codes currently influence intimate wellness, they do not dictate destiny. By investing in open communication, seeking trusted information, and utilizing sexual wellness products, Americans can take control of their satisfaction.

To view the full state rankings and read the comprehensive report, visit myplusone.com.

About plusOne: At plusOne, we exist to make pleasure accessible, affordable, and undeniably normal. No matter where you live, what you grew up believing, or what you've been told—pleasure is your birthright.

About Beacon Wellness Brands

plusOne is a leading sexual wellness brand dedicated to breaking down taboos and democratizing intimate health. By offering a diverse range of high-quality, body-safe, and affordable devices and accessories, plusOne empowers self-discovery and holistic well-being for every body. Sitting at the intersection of beauty, wellness, and empowerment, plusOne’s thoughtfully designed products ensure everyone can embrace their intimate wellness without compromising on quality or experience.

Media Contact

Organization: plusOne

Contact Person: Media Relations

Website: https://myplusone.com/

Email: Send Email

City: Newton

State: MA

Country:United States

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